The year 2023 is predicted to be a year of increased investment in the technology sector in Greece. The goal is for the country to become a technology hub in the coming years.
Already foreign tech giants such as Google, Amazon and Microsoft have launched multi-billion projects, leading the digital transformation of the country. At the same time, domestic companies such as OTE, Nova and Intrasoft are “spreading their nets” and have investments in the pipeline on the road to the digital age.
Particular emphasis is being placed on the creation and strengthening of data centers, with giant companies announcing investments that will leave a strong footprint on the Greek economy. As a result they have made our country a force to be reckoned with both at European and international level.
But what are data centres in simple terms?
Data centers allow the storage and exchange of a huge amount of information, data and applications that are used daily by companies of all sizes, the government and consumers.
Online shopping, connection to social media networks, online banking, communication via fixed and mobile devices, streaming from platforms such as Netflix, Amazon Prime, etc. are now our daily activities. A merchant in a small country town now has access to a buying audience that spans the entire country through various platforms. Behind all these platforms, data centers support and ensure the uninterrupted operation of all these services.
As a result, data centres are pillars of both the digital economy and commerce.
What are the benefits of these investments for Greek businesses?
– Businesses now have access to world-class data center & cloud infrastructure.
– Through data centers, businesses are expanding their capabilities and choices in terms of coverage, connectivity, capacity and – very importantly – data control.
– The reduction in operating costs resulting from the creation of new infrastructure.
– The facilitation and acceleration of the process of digital transformation & business modernisation.
– As well as the retention of a significant amount of data in our country which activates the necessary ecosystems of people, mature companies, public clouds and start-ups, for the creation of innovative applications of the new economy.
The final recipients of the services and products of companies in the sectors supported by data centres are consumers. It is therefore plausible that the modernisation and upgrading of these businesses will create a wave of positive changes and developments that leave their imprint on the economy and society as a whole.
